
Jen Lassen
Arts & Life Editor
Media is a force not limited to words in a newspaper or images on a screen. It has the ability to pervade across cultures and backgrounds, portraying people differently than who they actually are and what they truly stand for. Knowing this, Dr. Isabel Molina-Guzman has uncovered the secrets of mass media and how different forms of media skew our perceptions of Latinos.
Molina-Guzman, a nationally recognized critic of Latinos in the media and author of the best-selling book “Dangerous Curves: Latina Bodies in the Media,” gave a speech in the Traditional Reading Room of the Ellen Clarke Bertrand Library on Sept. 10 at 6 p.m. Her talk, entitled âPerforming Latina Racial Flexibility in the âPostâ Media World,â focused on the portrayal of Latin American persons in the media through images, television shows, interviews and online content. She also focused on how these various mediums collectively paint inaccurate pictures of Latinos in a âpostâ world, one supposedly looking past racial differences and becoming more progressive as a population.
âWeâre being told by politicians in media that race, gender, ethnicity and sexuality donât matter or shouldnât play a role in our policies. Reality is, weâre living in a United States that is increasingly diverse,â Molina-Guzman said.
Molina-Guzman pointed out how in the United States alone, Hispanic student enrollment has increased year after year. Connecting this to her points about globalization taking force in the United States, Molina-Guzmanâs passion lies in critically analyzing values our culture assigns to ethnic and racial minorities.
âMedia functions as a normalizing institution. This means that the media reinforces dominant normatives,â Molina-Guzman said.
Basing her presentation off of these ânormativesâ about Latinos already present in the United States and the stereotypes possibly associated with these people and/or their culture, Molina-Guzman focused on three case studies of Latina women to enforce her argument. These women included actress Sofia Vergara, singer and actress Jennifer Lopez and model and actress Zoe Saldana.
Molina-Guzman focused on how each woman was pressured to conform in different ways to the American normative for Latina women. For example, she highlighted how the pressures on reality television show “Modern Family” forced Vergara into the normative of a Latina âspitfire,â how relationships with white and black celebrities made Jennifer Lopez conform to different Latina racial connotations and how Saldanaâs blackness as a Latina pressured her to fit into–and become defined by–a unique group of Hispanic women.
Her three case studies proved her point that media also constantly feels pressure to conform to a certain standard of normatives present in a country.
âMedia is under a constant pressure to conform to the same model,â Molina-Guzman said.
Molina-Guzman also pointed out how there has been a significant increase in Latino actors in media overall. She also makes the point how the demand for these professionals has caused most of them to compromise their cultures for profitable gain.
âMedia consumption is more partisan than ever before. This highly selective media consumption influences how we see the world,â Molina-Guzman said.
Students had differing reactions to Molina-Guzmanâs speech.
âI disagreed with most of what [Molina-Guzman] talked about. We also need to consider other things like the creative team for a celebrityâs image versus just looking at the artist themselves,â Kiara Huertas â14 said.
âI liked that Bucknell brought a speaker to talk about Latino culture and social problems. I thought that was very important,â Angel Hernandez â13 said.
Molina-Guzman concluded by discussing how media portrayal of Latinos leaves us blind to how we should view the reality behind these cultures.
âThe poverty levels [of Latino culture] in the United States are striking, and the reality of it all is hard to avoid,â Molina-Guzman said.
If there is one thing to take away from Molina-Guzmanâs talk, it is that media has the striking power to distort and deceive.
âI argue that post-media and post-gender and post-ethnic notions matter in our âpost-race,â progressive world than ever before,â Molina-Guzman said.